Design For Behavior Change Masterclass with Yu-Kai Chou

12-13 September 2020 | Bangkok

This event is Corporate Innovation Summit 2020 Official Side Event. US$200 discount is available for CIS2020 ticket holders. Please contact to claim your privilege.

Learn to build products and services that are “impossible to put down” in our 2-Day Masterclass with Yu-Kai Chou, a pioneer, author, and international speaker on Gamification and Behavior Designer.

In this workshop, we will walk you through the core mechanics of games that make them fun and motivates players to keep playing. The same mechanics can be applied to build engaging products and experiences in the real world. Based on a scientifically-backed framework on human motivation, The Octalysis, you will learn to plan, design, measure, and execute strategy to create high user-engagement products and services.


  • Product Lead/Designer who wants to develop “impossible to put down” products and services.

  • Marketer who wants to build brand loyalty and retain customers beyond typical loyalty programs.

  • Human Resources who want to increase and sustain employee happiness and productivity.

  • Organization Leaders who wants to break down silos, drive engagement, build trust in your organization.

  • Individual who wants to understand human motivations to solve real-life problem.


  • Learn how to design motivating experiences through the well-proven Octalysis framework

  • Apply proven behavior principles to increase engagement with your products and services

  • Learn how to measure and track design impact

  • Apply understanding of human behaviors to drive your project, organization and your life


Yu-kai Chou is a Pioneer, Author and International Keynote Speaker on Gamification and Behavioral

Design. He is the original creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards

He’s also the Gamification Guru of the Year for 2014, 2015 and 2017 from the World Gamification Congress.


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